What is direct marketing might you ask? The definition of direct marketing is an advertising strategy that involves physically mailing marketing materials such as catalogs and brochures to potential consumers or clients to promote products, services, or events. With that understanding in mind, let us help you learn exactly how direct mail marketing can stimulate business leads and increase sales opportunities. We can ensure that not only implementing direct mail marketing is made simple for you, but that it makes total sense when applying a portion of your marketing budget to it.
Delivering Direct Mail Marketing Materials
Digital delivery via email, direct messages, text messages, social media updates on Facebook and Twitter, and website banners tend to be the go-to marketing solutions. But one crucial way to separate your business or organization from the overwhelming massive demands on our attention span is to send messages directly to a customer’s mailbox.
In terms of other marketing methods, let’s not forget the large expense involved in producing a television advertisement, posting gigantic highway billboard ads, or getting a local radio advertisement developed and produced in a recording studio. If you have a smaller business start-up with a limited marketing budget, the last thing you want to do is blow every last dollar on a 30-second TV spot that may get ignored while viewers are using the bathroom during their favorite one-hour drama series.
By delivering direct mail marketing materials like coupons, catalogs, flyers, and brochures straight to your potential consumers houses and apartments, you create an opportunity to reach real people. This allows these customers to realize that an actual flesh and blood human being took the time to send them information about your products and services. This opens up a direct line of communication and creates curiosity – that leads to leads and sales.
Valuable Direct Marketing Methods
The key to the success rate of direct mail is the word “direct.” Why entrust a third-party service to get between you and your future customers? Keep all that useful contact information after receiving replies for your company’s database. When creating your direct mail marketing materials, reach your core demographic with a clear and captivating “call to action” statement.
Your catchy “call to action” message needs to encourage a specific response to the offer you are providing them with. You have the ability to compare the number of people that acted on your direct mail campaign to the number of marketing materials that you actually sent out. Utilize marketing data that identifies people that are most likely to desire the items you offer and have your contact information visible for them to use.
Launchmark Printing Department
Springfield, Fairfax County, Northern Virginia