Commercial advertising by screen printing t-shirts with your company logo is a fun and fantastic way to use t-shirt design for branding purposes. When you screen print custom t-shirts with your business name for event sponsorship or logo t-shirts to have your staff wear, you are creating a mobile commercial printing product. Whether you are intending to sell your businesses t-shirts or giving them out at a public event, first learn more about t-shirt screen printing for advertising and make the most of this opportunity.
Dress Employees in T-Shirts
T-shirt screen printing enables you to dress your staff with your company name and logo displayed on both the front and back of the t-shirt if you so choose. You should also include your website address in the t-shirt screen print design if it plays a role in your marketing efforts. Your employees can wear them at work and at events. You may even want to have staff members wearing them outside of your store to hand out fliers.
If you’re still trying to build a name for your business or simply want to change your logo and rebrand your company – you can have a t-shirt design contest that is marketed towards people from your target demographic. Offer a free product or service from your business as a prize. Use the contest to get media coverage, free publicity, and to stir up attention on social media. You can even use your company t-shirts as giveaway prizes on your website or to customers that spend a certain amount during a set period of time.
When you are attending trade shows that don’t require business attire you can get your company’s name promoted on the tradeshow floor with well-designed screen printed t-shirts. You should definitely be wearing your branded t-shirts if you have rented a booth at a tradeshow. This helps you build familiarity with your company and others when exhibiting at the trade show. You can also give t-shirts to promising contacts you talked with to keep your company’s name in their mind when you follow back up with them after the trade show.
Whenever your business becomes a corporate sponsor of an event where your target market is most likely to appear and get to witness your philanthropic efforts, be sure to order some screen-printed t-shirts to hand out to participants and to have employees or volunteers wear at the event as well. As an example, if you sponsor a local race to raise money for a charitable cause or organization, give out t-shirts with your company name and logo to runners. This generates promotional power during the event and when those people wear the t-shirt afterwards.
Launchmark Printing Department
Springfield, Fairfax County, Northern Virginia