When it comes to executing a successful direct mail campaign to make a positive impact on your local community members, it becomes crucial to identify the most optimum methods for reaching them. TV commercials, website banners, and Facebook ads could all miss the target by casting too wide of a net to garner regional attention. But with a direct mail campaign, you can fine-tune your reach and maximize the magnitude of your message by following our suggestions on how to…
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If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
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If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
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The U.S. Postal Service has implemented new, increased postage rates as of Sunday, January 21, 2018 that business customers and personal mail users should be made aware of. Whether you are shipping products directly to your customers, or you are mailing out printed marketing materials such as postcards, brochures, and catalogs, the slightly higher shipping and mailing charges should be acknowledged and factored into your budget. Just so that your mind doesn’t get left behind in 2017 prices, we have…
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Once you understand the immediate impact that can be made by passing out your business card, the next thought that may arise is – but everybody has a business card…what makes me any different? Standard business cards with white cardstock and black print are likely the first image that appears in your mind. In order to break on through to the other side of generic monotony in the business world, consider printing raised foil stamped business cards.
Give yourself the…
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Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
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As soon as you hear that luxe business cards typically cost 2-3 times what an average business card costs, you may be scared away from them. But once you accept the higher price point for luxury business cards and explore the reasons for the cost hike and the benefits to stepping up your printed marketing material efforts – the reasons to say “yes” to luxe business cards becomes crystal clear. Let’s review the core reasons why thick, premium and luxe…
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What exactly is a mailing shop? A mailing shop, also referred to as a mailing house or a mailing agency, is a business that is hired to organize direct mail to be sent out locally, nationally, and also internationally on behalf of companies or organizations. Successful mailing shops are able to take advantage of cheaper mailing rates that the average individual or organization wouldn’t be able to receive. It is highly recommended to use the services of a mailing shop…
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For a fresh, professional presence in the marketplace, commercial printing provides your business with marketing materials to reach future clients. You get one chance to make a first impression. Why waste that opportunity by attempting to print cheap looking promotional items? Find out the importance of getting your brochures, stationary, catalogs, business cards, posters, and letterhead properly crafted with the expertise that is offered by a commercial printing company.
Professional Posters
When you are in need of capturing the attention…
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Do yourself a favor and ignore the standard reaction to commercial printing of marketing materials, that it is dead and buried under the increasing weight of digital technology. Benefit your business with vast opportunities to be had by offering direct mail advertising materials like postcards, brochures, catalogs, flyers, and coupons directly to the door step of potential interested individuals. Keep your brand image in front of new people, along with special deals and current sales offers for them to try…
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