Direct mail leads are sales opportunities that stem from an organization to stimulate interest in their products and services by sending out printed marketing materials such as postcards, brochures, catalogs, flyers, or discount coupons directly to a customer’s physical address. Direct mail leads are still popular sales solutions because people still read their mail, and the mailing lists have become more informative with data beyond simply the name and the address of the recipient. In order for direct mail…
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