How to Use Direct Mail to Market to Your Local Community Members

Posted by & filed under Direct Mailing.

When it comes to executing a successful direct mail campaign to make a positive impact on your local community members, it becomes crucial to identify the most optimum methods for reaching them. TV commercials, website banners, and Facebook ads could all miss the target by casting too wide of a net to garner regional attention. But with a direct mail campaign, you can fine-tune your reach and maximize the magnitude of your message by following our suggestions on how to…
Continue reading >

Which Direct Mail Campaign Works Best for My Business?

Posted by & filed under Direct Mailing.

If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
Continue reading >

Direct Mail is Not Dead!

Posted by & filed under Direct Mailing.

If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
Continue reading >

USPS Postage Rate Increase — What You Should Know

Posted by & filed under Direct Mailing.

The U.S. Postal Service has introduced new postage rates starting Sunday, January 21, 2024. These changes impact both business and personal mail users and are essential for budgeting and planning for mailing and shipping needs. Here are the key updates to the USPS postage rates for 2024 based on the latest information. Letter Increases First Class Mail Letters (1 oz.): The postage rate has increased by 2 cents from the previous rate to $0.68. First Class Mail Metered Letters (1…
Continue reading >

What Makes a Good Political Direct Mail Campaign Effective?

Posted by & filed under Direct Mailing.

Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
Continue reading >

How to Choose the Right Mailing Shop

Posted by & filed under Direct Mailing.

What exactly is a mailing shop? A mailing shop, also referred to as a mailing house or a mailing agency, is a business that is hired to organize direct mail to be sent out locally, nationally, and also internationally on behalf of companies or organizations. Successful mailing shops are able to take advantage of cheaper mailing rates that the average individual or organization wouldn’t be able to receive. It is highly recommended to use the services of a mailing shop…
Continue reading >

Key Strategies for Direct Mail Advertising

Posted by & filed under Direct Mailing.

Do yourself a favor and ignore the standard reaction to commercial printing of marketing materials, that it is dead and buried under the increasing weight of digital technology. Benefit your business with vast opportunities to be had by offering direct mail advertising materials like postcards, brochures, catalogs, flyers, and coupons directly to the door step of potential interested individuals. Keep your brand image in front of new people, along with special deals and current sales offers for them to try…
Continue reading >

Direct Mail Marketing Made Simple

Posted by & filed under Direct Mailing.

  What is direct marketing might you ask? The definition of direct marketing is an advertising strategy that involves physically mailing marketing materials such as catalogs and brochures to potential consumers or clients to promote products, services, or events. With that understanding in mind, let us help you learn exactly how direct mail marketing can stimulate business leads and increase sales opportunities. We can ensure that not only implementing direct mail marketing is made simple for you, but that it…
Continue reading >

Direct Mail Marketing is Not Dead!

Posted by & filed under Direct Mailing.

Here are some interesting statistics from the Huffington Post: 33% of people feel direct mail is the most effective way to remember a product, 74% of people look forward to what might be in their mailbox, and 79% of people react to direct mail quickly. With satisfying stats like these, how could direct mail marketing be dead? Beef up your marketing strategies with direct mail and don’t stay stuck in the oversaturated online landscape of digital marketing. People aren’t so…
Continue reading >

The Value of Direct Mail Campaigns

Posted by & filed under Direct Mailing.

Sure, you may have an extensive social media following that brings you steady sales leads. But don’t miss out on the vast opportunities that can be derived from direct mail advertising. Printing brochures, coupons, and postcards with discounts grabs attention immediately because who doesn’t want to save money? Once you create a useful direct mail campaign that gives potential customers within your targeted demographic a product or service to be excited about, you will witness the difference between printing trash…
Continue reading >