Date: August 14th, 2017 | Written by:

Last Updated on November 30, 2023 by admin

Direct-mail marketing may appear to be an old school promotional process. But direct mail has new school benefits for generating an audience and nurturing a customer base for your products and services. Before you start sending out a colorful calendar or intriguing booklet mailings, consider the ways in which direct-mail booklets can boost sales and exposure for your business? Let us help you discover the type of booklets that work best in direct mail marketing to establish your brand.

How-to Booklets

Booklet mailings that provide useful knowledge to your consumers are ideal for creating direct sales. In order to ignite the excitement, first identify subject matter that will connect with your customers. Ask yourself, what problems can you help your customers solve? What questions does your audience have that you can answer?

Be sure that your solutions are directly associated with products and services that your company offers. By creating a valuable resource and delivering exceptional content, you will be able to offer a direct mail booklet that customers will actually read and save as a reference.

Display Your Services and Products

Now you need to insert meaningful mentions of your products and services into your booklet writing. You definitely don’t want your informative direct mailing booklets to read like shameless advertising ploys. But you should separate the promotional pages of your products from the problem-solving pages for clear messaging that doesn’t feel forced.

Use this direct mailer booklet to establish your brand as a trusted and reliable authority in your industry. Keep them interested in reading further by providing a special offer with a coupon or coupon code to create interaction and stimulate direct sales.

Print Professional Booklets

It is not enough just to have informative and promotional copy written into your direct mail booklet.  You will need a visually impressive booklet designed either by yourself or a talented professional. Be sure in incorporate interesting company photos, and informative charts and graphs printed on premium stock paper.

By crafting a beautiful and valuable how-to direct mail you will be able to booklet solve the problems of customers, increase your credibility, and increase potential sales opportunities.


Launchmark Printing Department
Springfield, Fairfax County, Northern Virginia
Call: 703-879-8654