Are Save the Date Notices Still Relevant or Necessary Anymore, and Under What Circumstances?

Posted by & filed under Wedding Invitations.

When it is gearing up to be wedding time, mailing out save the date cards to everyone on your guest list is the first step towards making that grand announcement. You want to give people a generous amount of advanced notice so your wedding date can be floating around in their mind and added to their busy schedules. Even in this day and age of electronic alerts on our cell phones and computer calendars, printing and mailing save the date…
Continue reading >

Stationary Printing — You Have Options!

Posted by & filed under Commercial Printing.

Selecting stationary printing in Washington, DC, Virginia, Maryland, Northern VA, and Fairfax County can be an overwhelming situation. There is an enormous amount of marketing companies throughout the DMV region, making it difficult to choose which printing press is most appropriate for your print needs. After you narrow down the printing company that has a serious track record, real experience in the industry, and a broad range of positive testimonies, make sure that their stationary printing service offers maximum value…
Continue reading >

Quality Tent Business Cards — Who are They Important To?

Posted by & filed under Commercial Printing.

Tent business cards, also known as folded business cards, are productive promotional items that are quite popular among business professionals in Fairfax County, Northern VA, Maryland, Virginia and Washington, DC. But why would a DMV-based corporate employee or active entrepreneur want their business card to look any different than the basic “name,” “business title,” “company name,” and “contact information” business card standard that we are all familiar with? There are many industries in which folded business cards make perfect sense…
Continue reading >

What Type of Commercial Printing Company is Right for You

Posted by & filed under Commercial Printing.

When you are seeking the ideal commercial printing company in the Northern VA and Fairfax County sections of the Washington, D.C., Maryland, and Virginia DMV area of the United States, it is key to be aware of exactly what types of services you need the printing press to provide you with. This region has fierce completion in terms of law firms, political organizations, real estate agencies, software development companies, medical positions, information security operations, and hospitality services. What do all…
Continue reading >

How to Use Direct Mail to Market to Your Local Community Members

Posted by & filed under Direct Mailing.

When it comes to executing a successful direct mail campaign to make a positive impact on your local community members, it becomes crucial to identify the most optimum methods for reaching them. TV commercials, website banners, and Facebook ads could all miss the target by casting too wide of a net to garner regional attention. But with a direct mail campaign, you can fine-tune your reach and maximize the magnitude of your message by following our suggestions on how to…
Continue reading >

Which Direct Mail Campaign Works Best for My Business?

Posted by & filed under Direct Mailing.

If you are asking yourself if direct mail marketing is right for your business, the answer is yes…if you implement your direct mail campaign the correct way. According to research from Epsilon, 59% of U.S. respondents, said they find pleasure in receiving physical postal mail from brands, and 70% feel that mailbox mail is more personal than the mail via the internet. Aside from the marketing value that can be derived (Epsilon). Many marketers today are so focused on online…
Continue reading >

Direct Mail is Not Dead!

Posted by & filed under Direct Mailing.

If you have had any in-depth discussions dealing with modern marketing strategies for your business or organization, chances are strong that you have heard the myth that direct mail is dead – supposedly sent to its grave by the world wide web. But believe it or not, the internet’s form of electronic mail and social media messaging aren’t the only valuable mailboxes in town. There is still a sense of surprise and stimulation that is triggered by receiving physical mail…
Continue reading >

USPS Postage Rate Increase — What You Should Know

Posted by & filed under Direct Mailing.

The U.S. Postal Service has introduced new postage rates starting Sunday, January 21, 2024. These changes impact both business and personal mail users and are essential for budgeting and planning for mailing and shipping needs. Here are the key updates to the USPS postage rates for 2024 based on the latest information. Letter Increases First Class Mail Letters (1 oz.): The postage rate has increased by 2 cents from the previous rate to $0.68. First Class Mail Metered Letters (1…
Continue reading >

Raised Foil Stamped Business Cards

Posted by & filed under Commercial Printing.

Once you understand the immediate impact that can be made by passing out your business card, the next thought that may arise is – but everybody has a business card…what makes me any different? Standard business cards with white cardstock and black print are likely the first image that appears in your mind. In order to break on through to the other side of generic monotony in the business world, consider printing raised foil stamped business cards. Give yourself the…
Continue reading >

What Makes a Good Political Direct Mail Campaign Effective?

Posted by & filed under Direct Mailing.

Political campaigns are highly competitive and expensive. Direct mail can be a powerful tool to stand out from your competition, spend your marketing budget wisely, and to influence the opinions of voters and have them take action. Direct mail campaigns have even been used to smear the reputation of o political opponents. Unlike a business that can keep on selling services and products on an ongoing basis, political direct mail campaigns have a very limited amount of time to convince…
Continue reading >