Do yourself a favor and ignore the standard reaction to commercial printing of marketing materials, that it is dead and buried under the increasing weight of digital technology. Benefit your business with vast opportunities to be had by offering direct mail advertising materials like postcards, brochures, catalogs, flyers, and coupons directly to the door step of potential interested individuals. Keep your brand image in front of new people, along with special deals and current sales offers for them to try out your products and services. Let us help you gain a positive response that can be achieved through direct mail advertising by using proven methods for success.
Understanding Direct Mail Advertising
Get your marketing campaign away from the Internet for a little while, and give your audience a breath of fresh air from online overload with your direct mail advertising postcards, brochures, coupons, flyers, and catalogs. Give everyone something tangible to hold and show to their friends, family, and co-workers. Commercial printing of direct mail advertising materials can be sent to your customers’ addresses with the United States Postal Service (USPS).
Advice for Direct Mail
Make sure to add important and useful information about your products and services to add genuine value to the direct mail marketing materials that you have had made by a professional commercial printing company. Refrain from overdoing it with wild graphics and way too many text fonts and colors. Typically, you should only use one large font for the headline and a different and smaller font for the core campaign content. Your company’s contact information also needs to be included on your printed direct mail marketing pieces.
Effective Call to Action Statements
You need to initiate your audience to take action as soon as they finish reading your promotional postcard or business brochure. The way to suggest their next move is by asking them to do something specific like: “take 50% off with this coupon” or “enter our contest for a chance to win.” The call to action statement needs to be extremely visible and needs to appear more than once to not get lost among all the other printed information – at least once on the front and once on the back of your direct mailing materials.
Elements of a Campaign Message
Include a cleverly crafted and concise campaign message or sales announcement with informative text, graphics, and colors that remain true to your organization’s brand image. Don’t overwhelm or alienate your audience with imagery or messaging that is too far outside the realm of your business’s industry. For example, you wouldn’t want to have any heavy, 25-letter technical terms in an ad for child’s toys.
Launchmark Printing Department
Springfield, Fairfax County, Northern Virginia