Here are some interesting statistics from the Huffington Post: 33% of people feel direct mail is the most effective way to remember a product, 74% of people look forward to what might be in their mailbox, and 79% of people react to direct mail quickly. With satisfying stats like these, how could direct mail marketing be dead? Beef up your marketing strategies with direct mail and don’t stay stuck in the oversaturated online landscape of digital marketing. People aren’t so…
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Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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