Best Practices to Optimize Direct Mail Campaigns for Marketers

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Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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