Best Practices to Optimize Direct Mail Campaigns for Marketers

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Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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The Definition of Direct Mail Marketing

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Direct mail marketing is an advertising method in which businesses and organizations provide physical marketing materials to potential customers and consumers to deliver information about a product or service they offer. Now that you have a basic definition of direct mail marketing, now is the time to take a moment and understand what direct marketing can specifically do for your business. Learning the distinctive nature of a direct mail campaign allows you to know how to justify its usage in…
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The Most Important Commercial Printing Materials

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Commercial printing offers marketing materials and print collateral that capture the attention of potential customers and clients. Expand your brand with critical business printing products like business cards, brochures, posters, catalogs, letterhead, and stationery. Learn more about the most important commercial printing materials, and why they are critical to have available to establish a personal touch to your business and allow consumers to interact with your brand directly. Business Cards Business cards are a marketing medium that merge company branding…
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The Guide to Direct Mail Advertising

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Once you get past the negative stereotype that the commercial printing of direct mail is nothing more than “junk mail,” you will open your business up to the benefits and opportunities that await you with direct mail marketing. A direct mail campaign with the commercial printing of brochures, coupons, and postcards raises the visibility of your company’s brand, products, and special offers. Before you can reap the rewards of direct mail, get acquainted with the guide to direct mail advertising…
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Why Direct Mail Campaigns are Important

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Don’t be so quick to right off the power of a direct mail campaign just because you have a strong social media following. Direct mail advertising with the commercial printing of coupons, brochures, and postcards peaks the interest of consumers in a way that is similar to getting an unexpected letter from a friend or a gift – it is a tangible surprise. Direct mail ads aren’t random emails that can be instantly deleted; they have been physically created and…
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Reasons to Print Business Cards in the Age of Social Media

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You probably hear people constantly make excuses about why they don’t bother with business card printing. They may say, “I have Facebook, Twitter, and Instagram…what do I need a business card for?” “Nobody wants to carry around a stack of business cards in their pocket all day at a conference.” “Can’t I just email people and avoid the cost of business card printing altogether? The problem with assuming commercial printing is unnecessary and marketing materials are a waste of money…
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