Key Strategies for Direct Mail Advertising

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Do yourself a favor and ignore the standard reaction to commercial printing of marketing materials, that it is dead and buried under the increasing weight of digital technology. Benefit your business with vast opportunities to be had by offering direct mail advertising materials like postcards, brochures, catalogs, flyers, and coupons directly to the door step of potential interested individuals. Keep your brand image in front of new people, along with special deals and current sales offers for them to try…
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The Right Business Card Printer Matters

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It is vital that you don’t entrust the entire value of your brand that you worked so hard to establish to just any cheap commercial printing company that you come across. Obviously, everyone wants to pay the least possible for the most quality and quantity available. But with literally thousands of graphic designers and printing services open to you at the click of a button online, how will you be able to determine who will provide you with professional business…
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Direct Mail Marketing Made Simple

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  What is direct marketing might you ask? The definition of direct marketing is an advertising strategy that involves physically mailing marketing materials such as catalogs and brochures to potential consumers or clients to promote products, services, or events. With that understanding in mind, let us help you learn exactly how direct mail marketing can stimulate business leads and increase sales opportunities. We can ensure that not only implementing direct mail marketing is made simple for you, but that it…
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What is a Corporate Brochure and How to Use It

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Corporate brochures are printed publications that are utilized to showcase the benefits of a company’s products and services to potential or current customers and clients. These company brochures generally have one, two or three folds, giving them a distinctive look that separates them from other printed marketing materials like fliers, catalogs, and direct mail letters. As an affordable form of advertising, a corporate brochure can be useful to both large corporations all the way to small start-up companies. Now, let’s…
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Reasons for Screen Printing T-Shirts as Advertising Items

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Your company, organization, or special event has plenty of promotional methods to consider in order to get the word out loud and clear. When it comes to keeping a tight marketing budget in mind to get your logo in front of many talking faces, hiring a commercial printer to screen print t-shirts is an excellent advertising strategy. Screen print custom t-shirts for employee uniforms, event sponsorships, or prizes. Send your corporate logo out wherever it is being worn. Cut Through…
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What are Direct Mail Leads and How Long You Can Use Them

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  Direct mail leads are sales opportunities that stem from an organization to stimulate interest in their products and services by sending out printed marketing materials such as postcards, brochures, catalogs, flyers, or discount coupons directly to a customer’s physical address. Direct mail leads are still popular sales solutions because people still read their mail, and the mailing lists have become more informative with data beyond simply the name and the address of the recipient. In order for direct mail…
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What Makes Good Graphics for Marketing Materials

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When it comes to printing and distributing promotional marketing material, the core result that you are looking for is sales. This requires that your informative typed marketing copy, your enticing photographs, and your gratifying graphics all work together in unison to strengthen the overall selling power of these printed brochures, postcards, and posters. We all know what horrible, amateurish graphic design looks like. But its way more difficult to pinpoint exactly what makes for good graphics for marketing materials. We…
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Direct Mail Marketing is Not Dead!

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Here are some interesting statistics from the Huffington Post: 33% of people feel direct mail is the most effective way to remember a product, 74% of people look forward to what might be in their mailbox, and 79% of people react to direct mail quickly. With satisfying stats like these, how could direct mail marketing be dead? Beef up your marketing strategies with direct mail and don’t stay stuck in the oversaturated online landscape of digital marketing. People aren’t so…
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Printed Event Signage and Banners That Get Results in Virginia

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It is a fantastic idea to promote your business or organization by hosting a community event, sponsoring a charity fundraiser, or even by launching a sales offer with a limited time attached to it. This is where outdoor signage and banners become a crucial element towards success. Whether you choose for your outdoor event signs to be simple or complex, be sure to take heed of our top five guidelines that are required for conceiving printed event banners and signage…
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Printing Impressive Postcards for Small Businesses

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There is a wide range of small businesses, from restaurants to dental offices, as well as churches and real estate agents, that make effective use of printing postcards for promotional purposes. Full-color customized postcards are an economical method to promote products and services, as well as special events and time-sensitive sales offers. But before you place your order for 5000 double-sided postcards with a matte finish, make use of our suggestions for printing impressive postcards for small businesses. Know Your…
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