Folders Work Best for Presenting Your Business

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Corporation presentation folders are capable of going above and beyond merely being a wise place to put your company data. Whether you are using fancy foil printed folders, standard folders, business folders, or legal folders – you still have the chance to make the most of your business presentation. This slight investment helps your company personnel and the potential partners that you interact with be reminded of what your business represents – a business with staying power and the desire…
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The Best Size Banner for Your Next Church Event

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You are about to help organize an upcoming church fundraiser or a community outreach event to broaden the congregation of your place of worship. You may not have enough money, or any desire, to purchase expensive television commercials that your intended audience may not even get a chance to see in the first place. But you can create some instant curiosity in your church event by purchasing a big banner to display outside of your church for people passing by…
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Why Doctors’ Offices Prefer Raised Ink Business Cards

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When it comes to doctors business cards and medical business cards, raised ink cards that are generally created by a process referred to as thermography is a preferred route. Sure, you could also go the traditional way with flat printing for business cards. But let us explore the reasons that raised ink has added perks for doctors and medical office professionals. Raised Ink Process Thermographic printing that creates the raised look on your business cards adds dimension to the final…
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How to Write an Effective Direct Mail Fundraising Letter

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It is no secret that copywriters are in demand when charities in Washington D.C., Maryland, and Northern Virginia turn towards direct mail pieces to increase the number of donations that they will receive. When it comes to creating a direct mail campaign in the form of a fundraising letter, it will take some expertise to execute this essential form of utilizing marketing materials. Commercial printing of direct mail advertisements is extremely important when you are looking for fundraising letters and…
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Four Categories of Customers for Direct Mail Advertising

Posted by & filed under Direct Mailing.

What is the point of spending hard earned dollars from your marketing budget to produce and deliver a letter for direct mail sales just to have it end up decorating the inside of thousands of garbage cans? When you are targeting influential industry tastemakers and possible consumers in local areas like Northern Virginia, Maryland, and Washington DC, you want to create a direct mail marketing piece that will speak volumes for your business. Before you begin to add any business…
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Reasons to Hire a Commercial Printing Company

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Whether you are running a business in Northern Virginia, Maryland, or Washington DC, it is a common occurrence that your company, no matter the size of your operation, will have printing projects that need to be completed professionally. You may need slick business cards, exceptional marketing materials, informative brochures, or even professional trade show banners. Why waste money and run the risk of developing marketing materials that cheapen your brand by trying to print them in-house? Make sure that you…
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Best Practices to Optimize Direct Mail Campaigns for Marketers

Posted by & filed under Direct Mailing.

Even in this current digital information age, direct mail campaigns and the commercial printing of marketing materials still remain key assets in the overall advertising plans of many successful businesses. With the appropriate execution, direct mail advertisements can be a very effective technique to gain visibility. But aside from getting the attention of consumers with direct mail, utilizing postcards, brochures, and coupons as direct mail marketing also provides companies with tangible and measurable results that can be tracked. Follow along…
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The Definition of Direct Mail Marketing

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Direct mail marketing is an advertising method in which businesses and organizations provide physical marketing materials to potential customers and consumers to deliver information about a product or service they offer. Now that you have a basic definition of direct mail marketing, now is the time to take a moment and understand what direct marketing can specifically do for your business. Learning the distinctive nature of a direct mail campaign allows you to know how to justify its usage in…
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